Small business owners: What makes a Google or Facebook? Guiding action.

What differentiates tech companies like Google, Facebook, Youtube, Snapchat, and Twitter from Yahoo, Bing, Myspace, Foursquare, Vimeo, Dailymotion?

Each of the first set is associated with a specific action while the second group are not.

One can Google something, but not Yahoo or Bing it (one can say Yahoo when they find what they are looking for but..). One can Facebook or You Tube, but cannot Myspace, Foursquare, Vimeo, or Dailymotion (again, I can go to Myspace, but cannot Myspace). The same thing goes for Tweet tweeting, SnapChatting, Instragramming, Tumbling, or Stumbling or upon something, examples are literally everywhere.

A facebooking female.

 The same logic also works for songs.

What makes the YMCA, Gangham Style, the Macarena, the Electric slide, or the Cupid Shuffle so popular? They all have dances (they all guide movement). 

Using movement and specific postures to increase memory is not only implicitly used in marketing (I’ve never heard of anything saying this), but also religious and political movements that have specific movements associated with them (e.g., praying, signing the cross, hand on heart, goose-stepping).

Even language, generally speaking,  is little more than combinations of very specific muscle movements (speaking or writing), which mean something only because we all agree they do (we learn they mean things). Read more about what makes humans capable of complex language here.

What does this mean for a startup, or anyone who will put a name onto an idea or meme? 

Give it a name which Clearly guides action or can be made into an action. Google was not an action until Google (or the people using Google) made it one, nor was Facebooking or Tweeting. If you are a smart and ambitious business owner,

Also, this idea should totally be utilized for things like: the Humanist movement, Science, Open Science, Peace, and pretty much every charity ever. No reason to let only businesses use the best tools. :p

Do you know of any other examples of this? Any other domains where this effect occurs? Do you think it doesn’t exist? Let’s talk about it below. 😀


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Remember to be opined friends, because your opinion matters.



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